Brand identity, website
Seventh Holdings
Financial backing for the home improvements sector
Brand identity, website
Seventh Holdings
Financial backing for the home improvements sector



2025
Industry
Finance
Services
Website design, logo, brand identity & positioning. Site build by Julian DeGroot Lutzner: https://jdegrootlutzner.com
Key to this project was brand positioning and communicating founder Wyatt's story. This website will be Seventh's primary touchpoint, and it would be crucial to communicate trustworthiness, reliability and financial acumen, while remaining down to earth and relatable. Working in collaboration with developer Julian DeGroot-Lutzner, we
worked to boil down Wyatt’s key selling points - his hands-on knowledge of the home improvements sector, having learned many skills from his father, his impressive professional track record at such a young age, and his desire to not just invest, sell and move on, but to provide ‘hands-on leadership’ in order to help businesses thrive under new management.


'A partnership you can bank on'
Key to this project was putting together the written content for Wyatt’s site - this would be his primary touchpoint, having most likely made initial contact via phone call or through in-person meetings at conferences and the like. We worked to boil down Wyatt’s key selling points - his hands-on knowledge of the home improvements sector, having learned many skills from his father, his impressive professional track record at such a young age, and his desire to not just invest, sell and move on, but to provide ‘hands-on leadership’ in order to help businesses thrive under new management.
Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.

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Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.

Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.
























