Jess Macadam is a Melbourne-based freelance designer-illustrator crafting thoughtful and long-lasting identities and experiences.
Jess Macadam is a Melbourne-based freelance designer-illustrator crafting thoughtful and long-lasting identities and experiences.

Tag, discipline, etc
Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised th
Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised th

Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised th

Wild Roots Forest School
Nurture, by Nature
A flexible kid- and parent- friendly identity for a fledgling forest school venture. I wanted to provide Wild Roots' founder Leigh-Ann with a set of versatile, recognisable illustrated motifs to use across touch points and evolve with her growing needs - be that worksheets, parent guides or outdoor signage.




