Jess Macadam is a Melbourne-based freelance designer-illustrator crafting thoughtful and long-lasting identities and experiences.

Jess Macadam is an independent freelance designer crafting thoughtful and long-lasting identities and experiences.

NEW!

Brand identity & website design

Trustworthy financial backing

Seventh Holding's founder wanted to communicate reliability, legitimacy, and trustworthiness while remaining approachable, in order to connect with business owners in the home improvements sector. Putting across Wyatt's personal history and professional expertise were key to striking the balance between white-collar-professional and down-to-earth relatability.

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Wild Roots Forest School

Nurture, by Nature

A flexible kid- and parent- friendly identity for a fledgling forest school venture. I wanted to provide Wild Roots' founder Leigh-Ann with a set of versatile, recognisable illustrated motifs to use across touch points and evolve with her growing needs - be that worksheets, parent guides or outdoor signage.

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Website Design Assets Template Aug 2024_WILD ROOTS 08.png

COMING SOON

Charity positioning, identity & Wordpress site

Using bikes as vehicles for social change

UpCycle believe that everybody deserves the chance at a better future. Working across vocational skills training in prisons, courses for young people out in the community, and a number of community 'bike hubs' across Yorkshire, they work to break the cycle of reoffending and provide viable opportunities for disadvantaged residents of Bradford and beyond.

Wild Roots Forest School

Nurture, by Nature

A flexible kid- and parent- friendly identity for a fledgling forest school venture. I wanted to provide Wild Roots' founder Leigh-Ann with a set of versatile, recognisable illustrated motifs to use across touch points and evolve with her growing needs - be that worksheets, parent guides or outdoor signage.

View project

Services

Identities that go beyond your logo graphic. A holistic approach that digs deeper, aligning your visual communication with your long term goals.

Logo design, identity systems and guidelines

Bespoke spot illustration

Illustrated website hero

Strategy, messaging, positioning

Collateral assets (decks, marketing materials, brochures)

Social media assets

Book a free discovery call
From visual styles to information hierarchy to custom graphics and illustration, I take a holistic, user-centric approach to ensure that your message connects with the audience that matters to you.

Bespoke website design

Written content

Custom illustration

Wordpress sites

Sitemap and navigation

Landing pages

Donation integration

Accessibility

Book a free discovery call
Booked per hour or per day, live illustration offers a unique chance to chat to and connect with guests, and makes for the perfect opportunity to have a quick chat about your questionnaire, product launch or charity fundraiser.

Live portraits offer your guests the chance to go home with a beautiful, bespoke memento from the day.

Live drawings of your event make for fantastic branded assets for your socials, site or printed collateral.

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Browse projects

Seventh Holdings

Trustworthy financial backing

Let's talk.

If you have a project in mind, I'd love to hear it! Whether brand assets or positioning, website design, illustration or creative workshop facilitation. Book a free discovery call to discuss your needs.

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