Brand identity, socials & printed collateral
Jungle Ippie Hostel
Backpacker-friendly brand identity
Brand identity, socials & printed collateral
Jungle Ippie Hostel
Backpacker-friendly brand identity



2023
-
Industry
Hostel, speculative
Services
Brand identity, illustration, social assets, printed collateral
Imagined visual identity for a budget-friendly backpackers’ hostel in the Cameron Highlands, Malaysia, created whilst volunteering, and taking inspiration from the area’s native flora and fauna.




Volunteer stint-turned-brand exploration
With low-budget travellers in mind, and a desire to play with combining illustration and branding in my creative exploration, I aimed to inject the energy & personality of this hostel into its online presence and printed collateral, taking inspiration from the area’s jungle critters & iconic rolling tea plantations. This was a project that started life as a stint spent ‘Workaway’-ing and grew into a really fun opportunity to explore.


Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.

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Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.

Let's talk.
If you have a project in mind, I'd love to hear it! Whether brand identity or positioning, website design, illustration or creative workshop facilitation. If you're not quite sure what solution fits best, you can book a free discovery call to discuss your needs.
























